Also called VR (acronym for Virtual Reality in English), virtual reality allows you to immerse a person in a digitally created artificial world. Companies have now taken this technology and made it available to their employees. The explanations.
What is Virtual Reality?
Virtual reality is an immersive technology consisting of puts an individual at the heart of an interactive simulation. The goal is to make him perceive a virtual environment in a real way and to give him the possibility of interacting intuitively and naturally with this world. If the term includes all computer technologies aimed at immersing the person in this universe created entirely by software, the most popular device is the virtual reality helmet. Sight is the most used sense, but touch, hearing and smell can also be stimulated. So, virtual reality allows a person to live an experience of sensory-motor immersion in an artificial world. It differs from augmented reality, which is based on a real environment with the addition of virtual elements.
Virtual reality: what use in business?
Applied in the field of business, virtual reality has a lot to offer. First of all, many organizations rely on technology to train their employees and simulate certain actions that might occur in the real world. Several firms have experimented with this, starting with Orange with public speaking training using an immersion headset. Bouygues Construction has also taken action by making its workers aware of the dangers of construction sites using virtual reality. Fully immersed in a realistic world, employees understand the issues better, which indirectly affects their motivation level, performance and results.
Technology has also proven itself in the marketing sector. Indeed, one of the most effective ways to promote a product is still to let consumers experience it in real time. The scripting and immersion offered by virtual reality allow for endless possibilities. For example, in real estate as well as in the industrial environment, sites can be visited remotely using virtual tour tools. A 2019 PwC report predicts that nearly 23.5 million employees worldwide will use virtual and augmented reality by 2030 to train themselves, interact with colleagues, or provide better customer service.
A planned future for virtual reality?
Ever evolving, the virtual reality market is only in its infancy and still has a bright future ahead. Even if innovations are flourishing all over the world in this sector, some countries top the list, such as China which, in 2020 alone, has spent nearly 6 billion dollars on technology development. The United States and Western Europe are ranked second and third, respectively.
Virtual reality today appeals to tech enthusiasts much more than the general public due to the often high prices of the systems. However, thanks to companies that are gradually taking over this topic, new needs are emerging and usage is becoming more democratic. According to the firm IDC (International Data Corporation), currently around 20% of virtual reality headsets sold on the market are intended for work and businesses, a value that could reach 45% by 2025. improvement, there is first of all use. Among other things, experts recommend that helmets be more comfortable, lighter and offer a better viewing angle. Another challenge facing virtual reality is processor performance.
Article written by
This text is published under the responsibility of its author. Its content does not commit the editors of Les Echos Solutions in any way.