As Mark Zuckerberg continues to lead Meta into the virtual realm in 2022 and beyond, the biggest tech giants are positioning ways to partner with the platform to expand their global reach. Whether it’s gaming software, cloud computing, semiconductor chips, VR headsets, NFTs and more, Metaverse is the most exciting technology hub for big brands to expand their influence.
While some well-known companies have loose ties to the brand, those with ambitious plans and partnerships with the Metaverse on a wide range of projects will have the greatest social impact.
Google’s parent company Alphabet is one of the most valuable tech giants in the world and invests wisely in Metaverse-related projects. According to a Bloomberg interview, Google CEO Sundar Pichai has invested $39.5 million in Metaverse projects to “evolve computing in an immersive way with augmented reality.”
Google’s most ambitious projects for the Metaverse include Project Starline, a 3D interface that uses augmented reality, virtual reality, machine learning, computer vision, spatial audio, and real-time compression to make the virtual reality interface as smooth and realistic as possible. , all without the use of a headset. At the Google Cloud Next 2022 event a few days ago, CEO Thomas Kurian unveiled four new cloud computing tools for use on Metaverse and Web3, including a partnership with Coin Base (per Venture Beat).
E-commerce giant Amazon Inc., fresh off its Prime Early Access movie offerings, has already integrated Metaverse technology into its platform (per Forbes). With its Modern Room Decor, a VR shopping tool that allows customers to view their furniture via smartphone or tablet, users can customize the specifications of their living space and see how it will appear in real life. Users can even save AR photos for later use.
In March 2022, Amazon launched its popular online RPG AWS Cloud Quest (for Insider Monkey), which allows players to develop their cloud computing skills by solving puzzles, completing quests and earning points in a domain. fully immersive virtual. Given the endless amount of resources available to Amazon, expect more big Metaverse announcements to come in the future.
As NFTs and cryptocurrencies continue to grow in popularity in 2022 and beyond, Decentraland has positioned itself as a major player in the Metaverse. According to crowdcreate.us, Decentraland is the first blockchain-powered decentralized space in the Metaverse and bridges the gap between social media, virtual reality and digital markets.
In the 3D virtual world browser, users can buy land in the form of non-fungible tokens (NFTs) by spending the cryptocurrency MANA. While other tech companies like Binance have moved into the NFT Metaverse space, Decentraland has even bigger plans for the near future, with events like its impressive 4-day VR music festival planned for November (for nftevening . com).
Gameplay is one of the main draws of the Metaverse, and Epic Games wasted no time jumping into the fray. According to esportsinsider.com, in April 2022, Epic Games invested $2 billion to expand its presence in the Metaverse, with funding coming from Sony and KIRKBI. While specific details are scarce, the plan is to develop “new digital fan experiences in sports,” according to Sony CEO Kenichiro Yoshida.
Part of Epic Games’ plans to dominate the Metaverse stems from its popular Fortnite gaming franchise. According to Forbes, Epic Games invested an additional round of funding to further expand its Metaverse presence in September 2022, pouring a portion of its recent $30 million cash injection into bolstering Hadean, a Metaverse infrastructure builder. .
Bill Gates takes Microsoft into the Metaverse with some ambitious plans for the future. Through its holographic Mesh platform, Microsoft develops several applications, tools and programs related to Meta such as Azure, Windows, Office365, LinkedIn, etc. According to Bloomberg, Microsoft also made a staggering $70 billion down payment on Metaverse by acquiring Xbox gaming giant Activision Blizzard in January 2022.
According to the report, the massive acquisition “will accelerate the growth of Microsoft’s gaming business across mobile, PC, console and cloud and provide building blocks for the Metaverse.” According to Tech Radar, Microsoft is currently developing the latest HP Reverb G2 with Valve and HP to compete with the Meta Quest and the excellent Oculus Quest VR headset.
A leading manufacturer of graphics processing units (GPUs), NVIDIA is one of the most influential technology players in the gaming, mobile and PC industries. The company first launched Omniverse cloud services in 100 countries to keep Metaverse running smoothly in September 2022 (per Venture Beat).
With its signature feature Omniverse, a platform that allows businesses to join the virtual space and use digital assets to simulate different outcomes in real time, NVIDIA has one of the largest and most important Metaverse presences. According to Insider Monkey, NVIDIA’s Omniverse is used by more than 500 companies, including Amazon, Lockheed Martin and others.
The Roblox Company
With its open platform and user-generated content, Roblox has big plans for a future Metaverse. The virtual social network allows users to join, make friends, collaborate on digital missions and play the most popular Roblox games in 2022. However, according to Yahoo, Roblox is splitting into Metaverse with its Roblox Studio and Roblox Client tools.
Roblox Studio is a free feature that “allows developers and creators to build, publish, and operate 3D worlds.” As for the Roblox Client, the tool allows users to “explore 3D digital worlds created by other users,” which enables the core of the Metaverses interaction model. And beyond the broad scope of Roblox’s gameplay, it also offers Roblox Education, giving students the opportunity to learn through a maximized virtual interface.
Overwhelming tech data suggests that Unity Software is one of the biggest players in the metaverse in 2022 and beyond. According to Nasdaq, Unity Software states, “Our platform offers a complete set of software solutions to create, run and monetize real-time interactive 2D and 3D content for mobile phones, tablets, PCs, consoles and desktops. augmented reality and virtual devices. . »
In March 2022, Unity announced plans to partner with Insomniac Events to host massive virtual concerts on the Metaverse (via Yahoo), where fans of any band can gather in a virtual space regardless of their physical location. Between the virtual gaming and event landscape, Unity Software is better positioned than most tech companies to overtake the Metaverse sooner rather than later.