Umbro presents on Web3 the “Nations Collection by Umbro”

Available on the new Dnizn platform of the Web3 marketplace, Umbro releases ownable digital collections

LONDON, 29 October 2022–(BUSINESSWIRE)–In collaboration with the customer and fan engagement technology company Equilibrium, Umbro enters the web3 with the launch of the global sports brand’s first digital collections.

Web3 Experience supports the latest launch of Nations Collection by Umbro” for which the design team drew on Umbro’s archives to remix ten of the most iconic international kit designs to create a unique fusion of football, fan base and textiles.

Isolating and re-imagining the iconic colours, patterns and geometrics of all the fan favourites, the Umbro team have designed standalone collections for England and Brazil, while creating fusion jerseys taking inspiration from classics from the French, German, Mexican catalogs , Spaniards and Americans.

Digital collections will be available on Equitbl’s new web3 marketplace, “Dnizn” ( Developed with user experience as a top priority, Dnizn makes it easy to purchase digital collections with a debit or credit card.

Storage of digital collections is also simplified in Dnizn: the Marketplace securely stores consumer assets, without the need for a non-custodial third-party wallet. A secondary market will launch in early 2023, where consumers can sell or trade their digital collections and supplement their collections.

“We are very pleased to partner with Dnizn to launch Umbro’s first digital collection and officially mark our arrival in the exciting world of Web3,” said Anthony Little, CEO of Umbro. “This collection represents our desire to delight and reward everyone with a dynamic – and evolving – experience in the world of Web3.”

Equitbl has partnered with AcidFC, a design studio specializing in the world of football culture, to design, engineer and produce limited edition digital collections.

Umbro’s arrival on Web3 is embodied by the futuristic and very fashionable character, “UmbroID” (“Umbro” + “Droid”). Sporting national emblems, UmbroID is a digital manifestation of football fans. It exists in a fantasy world inspired by another planet and a dawn desert setting. UmbroID sets the tone for future potential and provides the perfect environment for the nations’ living symbols to take center stage.

Enabling the convergence of services, entertainment, gamification and community will engage and reward consumers with physical and digital gifts through contests and quizzes.

Pre-registration for limited digital UmbroID collections will start on October 25 IN 1pm BST / 8am EDT. Fans can go to the Dnizn website now to pre-register and be among the first for the current sale.

“Umbro is a great brand partner for the launch of Dnizn, our consumer marketplace,” said Steve Cumming, CEO and co-founder of Equitbl. “We have created a safe space and a simple process for everyone to enter the world of digital collections while feeling safe and secure in their purchases. Fans will appreciate engaging with Umbro in a Web3 environment that fully values ​​positive user experiences.”

“Dnizn Market helps brands strengthen relationships with their consumers,” concludes Mr. Cumming. “Designed from the ground up to make digital collections simple and fun, Dnizn empowers brands to tap into the limitless new possibilities of Web3.


Wherever there is football, you see Umbro, and have done so since 1924. Our founder Harold Humphreys believed that if you looked smart, you played smart. He believed that products designed with real style and intuition gave Umbro athletes a competitive edge. It is a principle we still honor today.

Confidence in yourself and the product you wear is the best way to improve your performance. That is why the design of our collections is never limited to the exterior. Everything is used for a reason, combining knowledge and innovation with style and experience gained over decades. With this in mind, we create clothing, footwear and equipment for people who love the game, from professional players to grassroots players, from fans to people inspired by football culture: at Umbro, we all love aspects of football.

Over 120 teams around the world have chosen Umbro for their unique passion and understanding of the game. These include West Ham United, Brentford, AFC Bournemouth (English Premier League); Werder Bremen, Dynamo Dresden, VfL Osabrück (German Bundesliga); Rayo Vallecano (La Liga); Stade de Reims (French League 1); Heart of Midlothian (Scottish Premier); Club Atlético Rosario Central (Argentina Primera División); Santos, Grêmio, Fluminense, Club Athletico Paranaense, Sport Club do Recife and Chapecoense (Brazilian Serie A); Nacional (Uruguayan Primera División); Herediano (FPD of the Costa Rican League); Gamba Osaka (Japanese J1); Seongnam FC (South Korea); National teams – Benin, Botswana, El Salvador, Eswatini, Guatemala, Jamaica, Lesotho, Namibia, Republic of Ireland, Sierra Leone, Uganda, Zimbabwe.


Dnizn is the consumer marketplace created by Equitbl, a Web3 company specializing in creating strategies and solutions for brands and intellectual property owners. Equitbl helps strengthen customer relationships by embracing new technologies and the opportunities offered by Web3. For more information, visit the following pages: AND

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Eric Eddy
Cell: 646-283-6528

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