Transmixr: imagine a unique platform in the service of information and creation thanks to the tools of virtual reality




Advances in augmented reality (XR) and artificial intelligence (AI) technologies offer a unique opportunity for the European Creative and Cultural Sector (CCS) to imagine new ways of co-creating, interacting and engaging in the digital world.

The TRANSMIXR platform will develop an XR platform for creation that will allow remote collaborations in a virtual space and the sharing and distribution of these immersive experiences.

Revolutionary AI (Artificial Intelligence) techniques will allow users to access complex and heterogeneous media content on a single immersive content platform.

Using the “Living Labs” methodology (which invites end users to participate in the innovation process), TRANSMIXR will develop and evaluate four pilot projects with different immersive experiences in four key areas of CCS: information, broadcasting, performing arts and cultural heritage.

“TRANSMIXR is an exciting project that will create user-centered technological tools to encourage the creation, consumption and understanding of new media experiences in a collaborative and immersive way. Powered by the convergence of AI and XR technology, the design of these new systems will be supported and tested with end users. One of the main strengths of the TRANSMIXR consortium is its interdisciplinarity, which brings together technical, methodological and complementary sectoral skills to create effective solutions for the creative and cultural sectors. » Niall Murraycoordinator of the TRANSMIXR project, researcher at the SFI Adapt Center

The consortium brings together leading universities and research centers: Shannon University of Technology, Midlands Midwest (Ireland), Centrum Wiskunde & Informatica (CWI, Netherlands), Modul Technology GmbH (Austria), Trinity College Dublin (Ireland), Ethniko Kentro Erevnas Technologikis Anaptyxis (CERTH , Greece) and the University of Applied Sciences and Arts of Lucerne (Switzerland) combine theoretical and applied expertise in AI and R&D in XR. Vrije Universiteit Brussel (Belgium) leads efforts in user-centered design. In addition, industry partners Intel Germany GmbH (Germany), VRAI (Ireland), Khora APS (Denmark), Immersion (France) and webLyzard technology (Austria) provide technical expertise and reflect the interests of commercial organizations. Finally, TRANSMIX CCS media partner companies will ensure that the technologies developed are based on real industry needs. Partners are Agence France-Presse or AFP (France), RTV Slovenia (Slovenia), Netherlands Institute for Sound and Vision (Netherlands), Baltic Film and Creative Technology Group (Lithuania), European Broadcasting Union or AISBL EBU-UER, ( Belgium), Sparknews (France) and Satore Studio (Portugal).

“We will work side by side with great partners, including experts in artificial intelligence and augmented reality, to determine the needs of our profession in these areas and help them create essential tools for newsrooms. the future”, Christine BuhagiarAFP European regional director.

The TRANSMIXR project will hold its kick-off meeting on 25-26 October 2022 in Athlone, Ireland. You will find more information on YOUR of the project in LinkedIn and so on I tweet.


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