Reddit, one of the world’s most popular social networks, is taking its first step into Web3 by launching its own. collection of NFTs. With a successful marketing campaign, it’s close 3 million BACK wallets DeFi was created in a matter of days. Let’s revisit the release of these little avatars, which have been awaited for several years.
First NFT collection
It is June 2021, when a user named u/Veromonious will announce via a post on the r/Cryptocurrency forum, the release of 4 Unique NFT IN The open sea. Caught by surprise, users will have the opportunity to participate in their own auctions CryptoSnoosmarking the site’s history.
Sold at exorbitant prices, only four users will receive these non-tradable tokens, allowing them to display on personal avatar directly on the site. of NFT that will make a lot of noise, especially through a platform that has been reluctant to take the plunge and offer focused products/services Web3.
A second NFT collection at the top of the chart
But it won’t be until the end of 2022 that Reddit takes over the world of DeFi, until it slips into the top of celebrity sales. open market.
Everything will start with the platform release of “Gen 1” of NFTs RedditFloor. These avatars, created by the artists of the community, will have the uniqueness of being modular, with the possibility of mixing accessories between them.
Their usefulness? You can display them as profile pictures, edit them and send them between them different blockchains. Playful enough, but still unconvincing for Reddit users, who need a few weeks to sell out stocks of this first-gen collection.
However, it is the last days that things will take a completely different course. Announcing the release of “Gen 2”, consisting of 31 groups and more than 86,000 NFT, enthusiasm was explosive. Half will be distributed in the form of Airplanefor the most active users of the platform, while the other half will go on sale in the market and will be sold in less than 24 hours.
benefiting the polygonthe network chooses to host the collection, The open sea will also be the big winner of this operation, registering more than 2.5 million dollars in daily trading volume for these Reddit NFTs alone.
Reddit: a master strategy
Reddit is truly the first social network to offer an NFT service Theirs. Unlike Twitter where you can display any collection as a profile picture, Reddit increases their legitimacy by not offering than their collections on the platform.
In addition, by replacing the traditional Web3 dictionary with a more affordable and less marketing-oriented dictionary, user adoption was a huge success. Therefore, NFTs become ” collections“, wallets become” coffers » and the signs become « the rooms“.
Evidence of the successful launch of the 5th largest site in the United States on Web3 is good news for the ecosystem Challenges and his mass adoption. This style of NFT integration will likely inspire more than one platform, helping them make the leap, as Reddit did so well.
So what will they offer in the future? Whether for a 3ᵉ generation or launching new decentralized products or services, one thing is certain, Reddit will continue to innovate, while rewarding its most loyal users.
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