Luxury and Web 3: giant Hermès unveils its crypto and NFT plans

The Devil Wears NFT Prada – Luxury goods brand hermes is known worldwide for its silk squares or its Kelly bag. A symbol of French knowledge, the group has decided to launch metaverse and get ready to dress avatar with the greatest elegance. After the prestigious Sotheby’s auction house which recruits specialists in digital art, is now a more than a century old family business in which it invests NFT. Sign of the times or opportunism? In any case, the time of shopping 3.0 has arrived and your avatars no longer have any excuse not to look classy.

Hermès ready to dress your avatars in the metaverse

1837 is the year of the creation of the Hermès house, which at that time produced saddles and harnesses. Who would have thought at the time that this small business – still a family business – would end up as one of the jewels of the industry? French luxury ? And above all, that she would leave invasion of the metaverse ! The ability to adapt to the market is one of the signs of a company’s vitality. And the least we can say is that Hermès looks ready for it embrace the future.

Through a lawyer specializing in trademark registration, we learned earlier this week that Hermès has decided to use this new vein what is the next metaverse. United States Patent and Trademark Office (USPTO) has thus registered trademark applications to display, store and manage several types of products:

  • the objects of digital collection
  • but also cryptocurrencies
  • and especially the NFTs to be used in ” online worlds »

But also other requirements for:

  • retail stores offering merchandise Virtual
  • fashion shows and trade shows

All planned for virtual, augmented or mixed reality environments on the Internet “and for” provide an online marketplace for buyers and sellers of virtual goods “. Without a doubt, the future Fashion week it will be virtual!

Luxury invites itself into the metaverse to dress up your avatars

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NFT, Fashion and business: brands invest in the metaverse

Additionally, many luxury and ready-to-wear companies have already landed in the small world of NFT. We were even able to attend for four days Metaverse Fashion Week in Decentraland. It brought together such famous brands as Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab. And according to data from Dune Analytics, it’s no less than 260 million dollars which have been collected by Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany thanks to the sales of these famous NFTs.

And these big money stories inevitably fuel greed and inevitably create new kinds of conflict. like this complaint filed by Hermès against Rothschild, who had created – and sold – a collection of NFT Metabirkins. FYI, Birkin is a very famous bag name that belongs to…Hermes! Is it enough to add flaw in the face of anything to be allowed to use it in the metaverse? It will be up to the American judiciary to decide.

Welcome to these new worlds where you are avatar houses, clothes, fashion accessories and a host of different and varied objects will be needed. They will have hobbies, friends, but in this virtual reality as in real life, you will need to find a way to distinguish yourself from others and display outward signs of wealth. So put it on luxury 3.0 for those who have the means, for others we will just eat a coke NFT during window shopping.

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