French first in Marseille, what is this “metaverse academy”?

Construction, medicine, training, education, video games, real estate, industry… The metaverse’s appetite for many segments of the economy seems limitless. Popularized, this still largely obscure term conflates the virtual spaces of the Internet in which a host of new digital and other technologies to come find applications. And it is to prepare the youth of today for these jobs of tomorrow that the region, Méta (Facebook) and the training organization Simplon inaugurated this Thursday in Marseille“the first academy of metaverse ” of France.

In the coming weeks, identical academies will open in Nice, Lyon and Paris. In Marseille, a dozen companies in the region are partners in the operation and will alternately organize this first promotion of 20 young people, financed in relatively equal parts by Méta and the Paca region to the amount of 600,000 euros in Paca. Well you mean but for what?

Get out of the geek perimeter of video games

We all mean recreational uses of augmented reality, movies or video games where you are the hero. But the challenge for the metaverse is precisely breaking out of this geek perimeter. Ludovic Chaigneau and his building modeling and animation company is one of the partner companies. He is looking for profiles of 3D and virtual reality developers and explains his application of metaverses.

“Today, the design of buildings is done in 3D modeling by integrating data on the lifespan of materials that we can present in different simulations. But we also model buildings, such as the Grand Palais in Paris recently. By transferring this database to the metaverse, it enables a technician equipped with augmented reality glasses to see, for example, false ceilings, have a mirror and therefore know where to intervene.” This company is also developing classroom equipment for a college in Monaco that would allow hospitalized students to attend classes in virtual reality.

Another interested company: Wixar, which develops virtual reality training modules. “We start from the observation that learning is best done by doing. Our immersive training capsules allow, for example, a student surgeon to simulate a brain operation, or an industrial technician to practice a task. In these virtual conditions, mistakes cost nothing and this helps reduce accidents,” said Benjamin Altani, who plans to employ ten people.

Open new economic fields

“This academy is designed to develop ecosystems,” introduced Laurent Solly, Méta’s Managing Director for Southern Europe. In other words, open and penetrate new economic fields in which the actors of these technologies will offer their services. And the market seems liquid: “Studies predict that the metaverse will represent 440 billion of European GDP in 2030 (ie 3% of current GDP) and it is estimated that 80% of jobs in this new industry they are still unknown”, he continues. A train for the moment still hypothetical but that Renaud Muselier, the president of the region, present at this inauguration did not want to miss. “Those who don’t participate risk experiencing a digital, economic and social divide,” he hears. “But I’m not going shopping in a virtual supermarket or dancing in a metaverse nightclub,” he warns.

Meta, which is currently experiencing an economic downturn with a sharp drop in profitability and a decrease in its turnover, may play a large part of its future (and survival?) in the metaverse. In any case, its production lines for augmented reality headsets are ready.

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