a new field of opportunity for creators

The network is constantly evolving. Web 2.0 is the version we all know, the one we’ve been using since the mid-2000s. This period saw the emergence of social networks, which are essential today. But in 2014, British Gavin Wood coined the term Web3related to the concept of a decentralized Internet to get rid of the monopoly exercised by the main groups in this sector, such as Amazon, Google (or rather Alphabet) or even Facebook…

Will Web3 replace previous webs?

Web3 technology would be, according to Jeff Kauffman, the founder of the first Web3 community for Marketers, a community that constitutes the platform as opposed to Web2.0 that is a platform created for communities.

But let’s go back a bit. If Web1 was static, Web2.0 saw the emergence and development of social networks. As for Web3, it is intended to be decentralized in order to break free from large corporations and ultimately allow users to have greater control over their data. However, it will not replace the previous websites that have already proven themselves, because without them, there would be neither mail nor e-commerce sites.

At the moment, Web3 is not quite finished yet. It is still under construction, but it already offers many prospects for creators.

How is Web3 different from Web 1 and 2?

With Web2, the creator doesn’t get what they normally deserve. The figures speak for themselves. According to the Statesman, YouTube raked in about $7 billion in the first three months of 2022 in advertising. However, this loss has no impact on the creators who publish their productions there, because many of them have to juggle another job to make ends meet. This situation occurs on almost all community platforms, which Web3 wants to avoid.

Therefore, Web3 was created to allow creators to profit from their content. To do this, middlemen are removed so that earning money is done without a prescription. The concept will be based on the principle of arguments, a digital monetization system does not require an intermediary. Its value depends on the technology that powers it.

The creator, choosing the platform that meets his expectations, can decide to create his tokens and run his business thanks to the resulting exchanges. So he can better control the income he receives. If he cooperates with other creators, the sharing of profits will be done equally using specific, smart contracts, adapted to different sectors of activity.

Creators in control of their content

Web3 aims to give creators the ability to keep control of their content. These will not generate revenue for a web giant like Alphabet for example. Profits will go directly to the creators, who should be able to live off their work. Moreover, since the transactions are recorded in blockchainsthey are secure and encrypted.

Lack of intermediaries between creators and their clients or investors

Traditional platforms don’t allow creators to migrate to another if they don’t think they have enough visibility or if they don’t think they’re profitable enough, which is not the case with Web3. They do not depend on advertisers and can negotiate without intermediaries with their investors and sell their products directly to their customers.

More visibility for creators

The content is not overshadowed by that of the competition. Every brand is able to make a difference by offering content that is out of the ordinary or has features that make it unique in its genre. Many brands have realized the advantages offered by Web3. They invite their fans to join an immersive world in which they evolve to find treasure, get points or accessories that will allow them to stand out from other consumers.

Monetary value and trust relationships

Added to product visibility is the opportunity to increase product value. Indeed, the latter increase in value when they are not mass-produced in the context of mass consumption. Like high fashion clothes, designer jewelry or cars, they become more expensive the more they are produced in very small quantities. Fans won’t hesitate to pay top dollar to be among those who can buy it. Receiving exclusive benefits from their favorite brands gives them a sense of belonging and strengthens relationships of trust between various stakeholders. For creators, this is a huge advantage, as long as there is no middleman involved.

Conclusion

Web3 is currently still in the experimental phase. The fact remains that for companies, this is an area that needs to be explored to gauge its full extent. With Web3, the principle of balance and fair distribution of wealth is put forward.

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