• New data sources make Adobe Analytics the industry’s first omnichannel analytics product.
• The new analytics service enables a seamless transition from other analytics solutions.
• Brands large and small, including Amazon Web Services, Bridgestone, General Motors, and Sephora, rely on Adobe Analytics to deliver the best customer experience.
Amsterdam, June 15, 2022 – Adobe (Nasdaq:ADBE) introduces new services in Adobe Analytics, giving brands a single workspace to collect data and insights about the customer journey and unify data across all media types, including the metaverse and streaming media. As global brands embrace Adobe Analytics, Adobe is also introducing a new service to seamlessly transfer data from other analytics products while maintaining historical compliance with regulations such as the Global Data Protection Regulation (GDPR) and the Consumer Privacy Act. of California (CCPA). Brands can perform true omnichannel analysis through Customer Journey Analytics, to gain deeper insights into new consumer behavior.
digital and personal
“Delivering personalized customer experiences is a top priority for any company in any industry. The key to making this happen is connecting real-time insights across all aspects of the customer journey,” said Amit Ahuja, senior vice president of Adobe Experience Cloud Platform and Products at Adobe. “With support for metaverse and streaming media channels, Adobe Analytics provides an omnichannel analytics solution for customer engagement.”
A workspace for omnichannel data
With changing consumer habits and more of everyday life online, brands have had to connect more data sources through e-commerce, social media and support centers to get a clear picture of customer participation. At the same time, a growing audience around streaming media and enhanced experiences created new opportunities for forward-thinking solutions. Adobe is introducing new innovations to help organizations respond to these trends:
• The metaverse: Adobe Analytics is at the forefront of supporting data from emerging channels, including voice assistants and the connected car. Adobe is currently previewing metaverse analytics support as more businesses begin to embrace 3D and spectacular experiences. With a restructured platform, Adobe can now seamlessly extend the reach of Adobe Analytics to new and emerging channels. In the metaverse, organizations can measure and analyze specific events, such as the volume of engagement with 3D objects and the collection of interactions across multiple metaverses. This data can then be combined with information from other channels, such as the website or mobile app, to gain insight into changing consumer preferences. With Adobe Creative Cloud and design tools like Adobe Substance 3D, Adobe is uniquely positioned to help brands design, deliver, measure, and monetize experiences in the metaverse.
• Streaming media: While streaming is a major investment for the entertainment industry, other sectors, such as retail and banking, continue to prioritize video and audio content. Adobe today introduces new capabilities for businesses to understand how streaming fits into the entire customer journey. Through Customer Journey Analytics (CJA), digital media consumption can be linked to engagement with other channels, such as social media, website, and offline channels. For example, a retailer can see what types of content drive social engagement or in-store activity and use those insights to drive better personalization or drive retention efforts.
• Partner Ecosystem: Adobe now has hundreds of third-party integrations, with technology solutions like AppsFlyer, Branch.io, Brightedge, Genesys, Hootsuite, Invoca, and Medallia. They’re all available on the Adobe Exchange marketplace, a community of more than 4,300 active partners, including technology providers, system integrators, agencies, and developers. Companies can combine data sources from chatbots to call centers to ad campaigns with behavioral data from Adobe Analytics to better understand customer experiences and understand the full impact of cross-channel marketing.
Perfect adoption of Adobe Analytics
Adobe today introduced a new service that makes it easier for businesses in all industries to transition to Adobe Analytics:
• Gather data seamlessly – Businesses have mountains of data as the digital economy continues to grow. With the now available Bulk Data Insertion API, any amount of historical data can be moved or activated in Adobe Analytics. This applies to any online or offline channel, allowing companies to transfer data sources from point of sale, CRM systems and mobile applications.
• Intelligent data mapping: Data preparation is a major hurdle for brands during the migration process, as teams often have to reformat their data to align with a new analytics platform. Adobe Analytics provides the flexibility to skip the preparation work while avoiding data destruction. As data comes in, Adobe Analytics maintains the underlying structure and helps streamline errors while proposing new ways to measure the customer journey. Companies can also retroactively apply dimensions to historical data, such as new attribution models.
This article is a sent message and is not the responsibility of the editors.