Beasts in the Metaverse – Marketingfacts

The Meta Guide #18 – Falling in love with and shitting a pigeon, crypto dogs and next-level Tamagotchi

While Mark Zuckerberg tries to convince humanity that our future lies in his Metaverse, where he himself receives 47.5 percent of every digital sale, others are busy transporting the animal world into the same reality.

One of my favorite examples is the so-called Hatoverse. Pigeons (‘herd’ in Japanese) are a strange fascination in the land of the rising sun. For example, in the game Hato Boyfriend you can fall in love with a pigeon. And it brings luck when a pigeon farts on you.

In this Hatoverse you have the opportunity to become a pigeon yourself. You can walk around this universe, jump in the air, do dove cooing, and do whatever else a dove does. On the plus side, you can only coo, you can’t scold other pigeons, so fighting is impossible.

Other than that, there is not much to do. You cannot earn points or In the game shopping. It seems that there are still three special chicks fluttering around, but what happens when you find these early birds is not clear, no one has found the beast yet.

Meanwhile, the developments do not stop. For example, The Digital Pets Company wants to sell each resident of the Metaverse their own virtual crypto dog. The dogs are a combination of AI, crypto, and XR (extended reality). Dogs are placed on the blockchain as NFTs. Just like a real dog, you have to educate and train this dog. The end result is a personalized digital four-legged friend that walks with you from one world to another.

Most interesting is the Peridot game from Niantic, the creators behind the AR world of Pokemon Go. The goal is to raise and train a virtual puppy so that you can raise it even later in life. The animals come in all sorts of bright colors and look like they came straight out of a fantasy world. According to the creators, these virtual dogs promise to become the killer app of the metaverse.

Just like you take care of an animal in real life, now you can do the same in the virtual world. The idea is that you even build an emotional connection with him. It’s the Tamagotchi concept, but with a modern twist. History shows that the tamagochis didn’t last long, after caring for them for a while the fun soon wore off. Are these modern versions heading to the same future or not?

The media that colored the metaverse even more this week are the following:

1. Immortal in the Metaverse

Startup wants to make people ‘immortal’ in the metaverse: Since the early days of the internet, ideas have been thrown around to digitally clone and immortalize people. Now the British startup Somnium Space wants to test it with extremely realistic avatars that must overcome death through the ‘live forever’ mode. I always wonder who really wants this.

2. How social media changed the world forever

Social networks weaken democracies around the world – Social scientists have identified at least three main forces that collectively bind successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared histories. Social networks have weakened all three. If there’s one article you need to read this week, it’s this one. It shows how social networks have changed the world for the better, and not for the better.

3. Fan Coins do not keep the promise

Fan tokens disappoint: almost every major football club offers their fans the opportunity to purchase a token. The token gives owners limited voting rights. For example, you can vote on what music plays in the locker room and what color the away uniform should be. Now there are billions of dollars involved, but cryptocurrencies are not very successful, even very disappointing. In fact, most of the fans who bought the coins lost their money.

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