World Environment Day: The metaverse creates footprints online

Saturday June 5 is World Environment Day, organized by the United Nations to encourage global awareness and action to protect our environment. Several experts give their point of view on the need to be more sustainable.

KwikFit: focus on maintaining electric mobility

“Change is needed to protect the environment, and we are definitely seeing changes in the auto industry. From environmental zones and car sharing to the electrification of the Dutch car fleet, driven by government subsidy schemes. The call to move away from fossil fuels is being heard more and more. We see it as our call to facilitate this transition. That is why we have also changed the beacons towards electric mobility. Electric transportation must be accessible to all, but the many electric vehicles, electric bicycles, and other forms of electric transportation must also be maintained to keep them in optimal condition. This should be possible locally, so that people don’t have to drive and travel far, but can get help nearby. Mobility is important, but we want to limit unnecessary transport movements, both for us and for our customers. We also respond to the sharing economy by making means of transportation available for use, rather than ownership. All of this together should speed up the transition to sustainable transportation,” says Pieter Bikker, Director of Electric Mobility at KwikFit.

Western Digital: Metaverse Increases Storage Demand, Exploring Sustainability

“The prospect of moving work, life and play into the metaverse is exciting. However, participating in the metaverse can mean generating vast amounts of data, raising the critical question of where this data is stored. Huge online footprints with the associated need for data storage lead to more products and more waste if there isn’t a well thought out plan. After all, all electronic or online promotions are processed somewhere in a data center and cost a lot of energy. Unless this energy is generated by wind, sun, hydropower, or other clean sources, it has an ecological footprint. Data centers are among the largest consumers of power and electricity, with the fastest growing environmental footprint of any sector in the IT industry. This poses a problem: According to a United Nations estimate, less than a quarter of all e-waste in the US is recycled, and the rest ends up in landfills, posing a serious risk to the environment. Increased demand for data may add to the e-waste problem. Data storage vendors should take this opportunity to investigate the sustainability of advanced electronics. Western Digital is taking action by setting ambitious science-based goals to help prevent the most damaging effects of climate change. We are already making significant progress in reducing our emissions and remain committed to building a sustainable economy,” said Joshua Parker, senior director of corporate sustainability for Western Digital.

HMD Global: Extending the Lifecycle of Smartphones

“Smartphone users experience pain points around sustainability and longevity. This has been happening for some time within the business world, but also increasingly among consumers. Based on the research, we saw that 73 percent of users want to keep their phone longer and would if their devices were repaired over time,” said Stefan De Clerck, General Manager Benelux and France at HMD Global. “We always try to meet the needs of our customers as best as possible when developing new smartphones and we see a growing demand for classic and durable devices that last a long time. As the only European player, we make the promise of European strength that consumers have come to expect from Nokia for years, a multi-year upgrade policy, monthly security updates, and a long-lasting battery that allows devices to last longer without sacrificing performance. quality and safety. In developing our devices, we are always looking for new ways to make a device last longer, both in terms of software and hardware. In this way we want to promote sustainable consumption, extend the life cycle of products and contribute to the reduction of electronic waste.

Beyond meat: consumers can choose the impact they generate every day

“Attention to the environment is more important than ever. Fortunately, more and more consumers are beginning to realize that by eating more plant-based foods they can make a significant contribution to reducing the burden on the environment. Younger consumers in Individuals like Gen Z are increasingly opting for plant-based options like Beyond Meat products, and we expect this trend to continue in the future Every consumer now has the opportunity to make choices every day that help the environment by choosing what protein is on your plate in this way, everyone can have an impact on the well-being of our planet,” says Jorg Oostdam, General Manager Europe at Beyond Meat.

Umincorp: make circular plastic

The European plastics industry is changing rapidly, but unfortunately too slowly to make a substantial contribution to the most important climate goal: to reduce CO2 emissions by 49% by 2030 and achieve carbon neutrality by 2050. Plastics are responsible almost 5% of global CO2 emissions. This percentage is expected to grow rather than fall in the coming years. Therefore, the entire chain of waste and plastics will have to change radically to approach the objectives set within eight years”, says Lucy van Keulen, commercial director of Umincorp. “To achieve the necessary circularity of plastics, the use of all profitable recycling techniques is necessary, we must enter into pioneering chain collaborations and the established order and radical innovations will have to act together at a fast pace. By innovating we have taken the step to the established order in a short time with our high quality economical and ecological recycling. We open up the most difficult household waste from the four main cities in the Netherlands as a source of circular raw materials; we make sure that plastic waste is returned as a ‘new’ shampoo bottle or fruit bowl at Albert Heijn. In this way we contribute to reducing the impact of plastic on our planet.”

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