New research from Vista shows what the future could look like for small Dutch shops in the metaverse

• New research from Vista suggests the metaverse will be more prevalent in 3-4 years.
• Customers prefer to use the metaverse for online shopping, streaming services, social media, and gaming

The buying behavior of the Dutch has changed considerably in recent years for a variety of reasons, from ethical considerations to the effect of the pandemic on shopper habits. A new study by Vista, the design and marketing partner of small businesses around the world, examines what the Dutch public thinks of the metaverse and whether it has potential as a future platform for online shopping, and thus the possibilities of survival of small and medium enterprises. physical stores expanded stores.

Vista’s research shows that only 37 percent are familiar with the metaverse, and it’s expected to take 3-4 years to go mainstream. 75 percent of those surveyed predict it will be especially popular with the millennial and Gen Z age groups.

While the metaverse may seem like an overblown spectacle to most of the Dutch population, research shows that shopping habits have changed and small businesses need to keep up with new technology. Nearly 80 percent of those surveyed said the pandemic has led to more shopping online, and 79 percent believe it’s important for small businesses to be represented online. But because more than three-quarters (83 percent) of Dutch people still like to shop, the metaverse now offers an exciting opportunity to offer a mix of virtual content and personal shopping experiences.

Nina Coopmans, Country Manager Belgium and the Netherlands at Vista predicts that “while the metaverse will not completely replace the physical shopping street, there is a good chance that a hybrid form of virtual and non-virtual experiences will emerge. With a good branding strategy and the necessary technology, small businesses can also position themselves strongly in this new market”.

Of all the services that may be available in the metaverse, the Dutch think they use it mostly for online shopping (54 percent). Followed by online streaming services (34 percent), social media (27 percent), and gaming (26 percent). It is clear that customers expect the virtual shopping street to have an offer as varied as the physical one. Clothing stores (37 percent), supermarkets (34 percent), electronics stores (33 percent), furniture stores (20 percent), and bookstores (15 percent) are expected to be the most popular small businesses on the main street of the metaverse.

With these insights in mind, it’s important for small business owners to tailor their marketing and design for the metaverse. Content must work across the spectrum as users switch between the virtual and real worlds. In the metaverse, small businesses can create virtual environments that tell their story in ways never before possible, without the usual constraints of location, budget, and even feasibility.

“While these changes can be overwhelming for a small business, over the last 20 years we have seen firsthand how well small businesses can adapt to the big changes in the digital landscape. That’s why we at Vista will continue to help small businesses navigate this new Internet revolution by providing them with the resources and advice they need every step of the way. We look forward to seeing the innovative ways that Dutch entrepreneurs will use this new technology,” says Coopmans.


About View
Vista helps millions of small business owners around the world with their design and marketing. Vista is a global company that operates primarily remotely and with team members in more than 25 countries, the company has an expanding presence.

We’ve been inspired by small businesses for over 20 years and work tirelessly to find solutions for their ever-changing needs. Together, VistaCreate, 99designs by Vista, and VistaPrint represent a complete design, digital, and print services solution that enhances small businesses’ presence in physical and digital spaces and enables them to succeed.

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