“PIB India helps commercialize Dutch horticultural technology in India”

The Brabant-based company Meteor Systems has been producing and distributing cultivation systems and irrigation systems for greenhouse horticulture worldwide for more than 25 years. From their factories in the Netherlands and North America and with an office in China, they supply systems for the cultivation of vegetables, berries, cut flowers, leafy vegetables, herbs, and recently also for medicinal cannabis.

Its latest innovations are the development of multilayer frames for indoor and vertical cultivation, sustainable floats for Deep Water Culture (DWC) and Nutrient Film Technique (NFT) and low substrate cultivation. “The moment growers realize that too much water is being used in outdoor growing and considerable water savings can be made in other growing systems, Meteor Systems comes into play. Our mission is to translate the traditional horticultural knowledge into modern technologies,” he explains. Peter Lexmond, Commercial Director of Meteor Systems. The Partners for International Business (PIB) program for India is launching soon and Meteor Systems is one of the companies stepping up.

Peter Lexmond, Commercial Director of Meteor Systems

Saving water is paramount in India
PIB stands for Partners for International Business and is a program with which Dutch companies realize their international ambitions in a public-private partnership. Innovation Quarter and Dutch Greenhouse Delta (DGD) coordinate GDP India. Desh Ramnath, Business Developer at DGD: “PIB India will bring the benefits of Dutch horticultural knowledge and technology to the attention of investors, entrepreneurs and policy makers in India and will demonstrate and present the success stories of the technology.”

The cluster currently consists of 9 parties active in national and international (greenhouse) horticulture, offering a variety of complementary products and services and together they represent the entire Dutch horticultural chain. Peter Lexmond, Commercial Director of Meteor Systems and Marc Staring, Account Manager of Meteor Systems explain why Meteor Systems is participating in GDP India: “Water is a big issue in India and Indian growers realize they can save a lot of water if they grow it from the ground and use farming systems. They are taking steps towards mid-tech and sometimes high-tech. So we are getting more and more requests from India, but these are individual projects and there is still little structure. However, India is a large country and it is a fragmented market, consisting of many states with their own culture and characteristics. We see the benefit of approaching the market approach in a structured and staged manner and working together with other Dutch companies in the horticultural sector to gain a strong position as India’s partner Governments and investors also like to have a single point of contact or that represents a group of companies”.

Simply Fresh Grower Greenhouse

Affordable food safety
Meteor Systems is already supplying a number of projects in India. The state-of-the-art 150-acre Simply Fresh facility is one example of this. Simply Fresh is the largest state-of-the-art hydroponic nursery in India and is entirely focused on affordable and safe food, free from pesticides, herbicides and pollution. Meteor Systems produced and installed steel gutters for growing vine tomatoes, strawberries, blueberries and turmeric.

Food security is also one of the spearheads of the Indian government and the Indian GDP. With India’s massive population growth and high export ambitions, India will need to produce more food in a more effective, sustainable, healthy and safe way. This is reinforced by the demands and desires of India’s rapidly growing middle class. They want safe, fresh, locally grown food without pesticides. India’s current agricultural system cannot meet this growing and changing demand.

Dutch technology and know-how can make a huge contribution to providing fresh, healthy and sustainably grown food. India has several very densely populated cities, which generate a high demand for food. This also offers opportunities for vertical farming, which saves a lot of water and can offer a uniform product, close to the consumer.

“We see that India is really on the verge of a technological battle in agriculture and horticulture. The government has a big role in how quickly the market develops from mid-tech to high-tech. They hold the key,” according to Peter Lexmond. . “With the help of this GDP India, we aim to get acquainted with India step by step, build a network, and ultimately achieve annual growth.”

Simply Fresh Grower Greenhouse

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dutch greenhouse delta

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