How can you learn more about data analysis in football?

Over the past two decades, the influence of data analytics has increased in every aspect of our lives: in business of all kinds, as well as in healthcare, media, and sports. Until a few years ago it was thought that football was immune to this trend. Now, pioneers in football’s top leagues are thriving thanks to the competitive edge that investments in data analytics are beginning to offer them: Liverpool, AZ Alkmaar and Brentford are just a few on the growing list of successful case studies, while Ajax it is too. leader in this area. Clubs that do not plan to jump on the analytical bandwagon risk being left behind.


In recent years, the exponential rate of improvement in the technologies that support data collection, storage and analysis has gone hand in hand with an exponential increase in the human capital invested in sports analytics. This has resulted in an explosive increase in the quantity and quality of data sets. As data sets grew and improved, the number of potential data analytics applications for the game multiplied, making “soccer analytics” a fairly common concept.

Below we try to summarize the main areas of application:

  • Exploration
  • performance analysis
  • Indicators of performance
  • player development
  • Injury prevention and rehabilitation


Want to learn more about data analysis in football so you can do it yourself at your favorite club, Ajax? The best way to start is with a book that isn’t even about football: Moneyball: The Art Of Winning An Unfair Game (by Michael Lewis), which we’ve already mentioned in this review. The book and history of the Oakland Athletics baseball team outlines the importance of sports analytics. The Numbers Game by Chris Anderson and David Sally is also recommended, with which you can delve into football facts. The book shows that using data in the beautiful game is not only possible but also extremely useful, especially when it comes to unraveling myths. Soccernomics (by Simon Kuper and Stefan Szymanski), Soccermatics (by David Sumpter), and Football Hackers (by Christoph Biermann) are other solid summaries of how the discipline of soccer analysis has evolved and begun to flourish. Finally, The Expected Goals Philosophy (by James Tippett) limits the analysis to expected goals and offers some insights into how Brentford and Smartodds are managed.

betting sites

In addition to the books, there are a few more resources you can use to improve your data analysis for Ajax or other football clubs. For example, you can take advantage of this list of the best gambling sites at This may sound strange, but it actually makes sense. Online betting sites give you a complete overview of odds on teams, number of goals, etc. These odds are of course based on something, they are not invented by bookmakers. Also, betting sites use data to determine odds and as such can be a good source for aspiring football data analysts.

So weird

Sorare is a Blockchain fantasy football game that runs on Ethereum – it combines elements of fantasy football with card collecting and is becoming very popular. For a long time, this new concept of digitally collecting and investing in cards has had people wondering if this is the future of the sports card hobby, but it appears to be the case. Players buy and collect digital player cards (also known as NFTs), trade with other players, and compete in tournaments and competitions where they can win thousands of euros. Furthermore, it allows you to learn more about data analysis, while also helps you improve your soccer tactics.

Would you like to become the new Erik ten Hag? In 2022, without a doubt, you should be good when it comes to data analysis. The Ajax coach makes use of that too, of course, although he gets help from the data analysts. Therefore, as a football coach you must not only be an expert in the field of data in the world of football, but you must also master football tactics, for example. Although Sorare can already help with this, he too highly recommends taking a look at On this site he will find a lot of information about soccer tactics, while he can also buy books with which he really has a chance to become the new Erik ten Hag!

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