In this new week of Koot: earn crypto by walking, jogging or running in a new Web3 Fitness app; Snap introduces the camera drone; Attention to spending on digital advertising of VIA 2021 Netherlands and attention to ‘debranding’; the trend towards simpler logos. “After all, screens are getting smaller and there is often less space available.”
Gert Koot writes it weekly – all about him and the profession in the wild world of branding, media and entertainment. Koot worked for more than twenty years in various advertising agencies and was also a director of marketing for a time. For several years, Koot has had his own consultancy under the name of Branded Entertainment and advises on new and digital media. As a teacher, he is associated with SRM and NIMA, among others. In this column on Marketingfacts, Koot discusses “what needs to be discussed.”
Rarely has the acquisition of a (social) medium caused such a stir. Opinions pour out of every nook and cranny. From moderately positive (The New York Times: “Musk is the only one who can make Twitter what it could be”) to very negative (Maarten van Rossem: “That crazy Musk bought Twitter”) and the men of Podcast about Media (behind the Podimo paywall) is also not fully available yet.
#two cuban frame
As a counterpart to the story surrounding Elon Musk, there are also other high earners who use their fortunes in a different way. A form that may have a slightly greater contribution to a better world than a free town square. One of those guys is Mark Cuban. Mark Cuban is an entrepreneur and NFT influencer who helps underprivileged children and makes life-saving medications affordable in the US. Cuban recently launched Cost Plus Pharmacy to help Americans save thousands of dollars every month on medicines that save lives by reducing costs. Let’s hope he sets an example for the other men on this spectrum.
#3 HE PASSED
And there’s STEPN, a new Web3 Fitness app. With STEPN you can earn crypto by walking, jogging or running. You could describe it as a gamification of fitness. Featuring a “Move to Earn” model where the app can track your workout, similar to Strava or Map My Run, and then reward you with cryptocurrency for completing activities. To play, you need his special NFT shoes. These NFTs have different characteristics that affect how quickly and efficiently they obtain crypto. Of course, it all sounds too good to be true. But in this story from Nat Eliason, he’ll learn why he thinks this could be the best designed Play and Earn game to hit the market. A good model for a possible future model.
Maybe you noticed it too? The trend towards simpler logos. And if not, this video is proof of this widespread development. With a nice word we could also call it DeBranding. After all, screens are getting smaller and there is often less space available. This “pixel printing” makes marks clean, downsize and remove complexity and trade it in for a cleaner look. A disadvantage is of course that it also leads to a loss of identity. And we can actually predict the next trend. This DeBranding phase will soon give way to ReBranding again.
#5 Investment in digital advertising 2021 Netherlands
There is again a new version of the Online Ad Spending Survey with Dutch figures. The survey that Deloitte conducts annually on behalf of VIA (the former IAB). Last year, investment in digital advertising grew by 34%. Those are numbers! In total, advertisers spent more than €3.1 billion on digital ads. In addition to continued growth in search advertising (+33%), the 2021 Online Ad Spend Study primarily shows a strong recovery from Digital Out of Home (+50%) and a strong increase from Digital Audio (+79%) . You can download the report on this page if you leave your details.
#6 The Property Economy 2022
Thirty years after the development of the World Wide Web, a handful of companies have the most user attention and thus almost all of the digital advertising revenue. Closed ecosystems that hold back innovation from independent developers. The economic interests of the largest Internet platforms actually have very little regard for their most valuable contributors: their users. However, we all understand that the property is becoming increasingly important in retaining visitors (and employees). But the vast majority of Internet users own exactly 0% of the services they contribute to. Creators do not own their content, developers do not control their code, and consumers do not influence the policies or decisions of the platforms they use. This is starting to change through the ownership economy, often referred to as web3, with products and services that make users owners.
In this charming story you can read all about this new property economy. Not only is it a powerful new tool for builders to take advantage of market incentives to launch new networks, but it also offers the potential to create positive social change through a broader distribution of wealth-creating assets. .
#7 Reddit Community Fund
Reddit is the home of endless human creativity, connection, and collaboration. People come together to do amazing and inspiring things. For the past six months, Reddit has been experimenting with a program called Community Funds to bring the ideas and passions of Reddit communities to life with financial support. Its success has made it a Reddit staple now. A wonderful way to further emphasize the essence of Reddit through a beautiful program.
#8 hacked the hacker
The subject is, of course, dramatic. But it is still good to know that hackers around the world are busy using the knowledge within the possibilities to digitally affect Russia as well. Every day, often around 5 am, the Telegram channel buzzes with the “unprecedented IT army of Ukrainian hackers” with a new list of targets. Since the start of the war, the volunteer group has taken Russian websites offline with wave after wave of distributed denial-of-service (DDoS) attacks that flood the websites with traffic requests and render them inaccessible. Russian online payment services, government agencies and airlines have been targeted by the IT military for disrupting daily life in Russia. Since Russia invaded Ukraine in late February, the country has faced an unprecedented spate of hacking activity. It is precisely because these attacks contrast with recent history. Many cybercriminals and ransomware groups have ties to Russia and do not target the country itself. “Russia is generally considered one of those countries where cyber attacks come and don’t go,” said Stefano De Blasi, a cyber threat analyst at security firm Digital Shadows. In this Wired report you can read all the background of this IT army.
#9 Snap introduces the camera drone
Five years ago, Snap launched Spectacles. Those glasses with a built-in camera to take pictures. And now they have something new again and I think much more spectacular than the Shows. Because this time you can fly. Snap made a drone. The little yellow disk, called Pixy, rises from your hand, follows you around and captures it on video and sends it to your Snapchat. Pixy will be available online starting Thursday for $230 in the US and France. Unlike most drones out there, it’s small and light enough to fit in a pocket. There is no controller. Pixy takes off from your palm and uses six pre-programmed flight patterns.
#10 portfolio website
Many portfolio websites are primarily practical. They give you an overview of your work, your talent and try to give visitors a (positive) image of your qualities.
Piet Dewijgaert is a Belgian creative developer. This position requires a portfolio with added value. And in that sense, Piet does not disappoint. What a joy to look at, scroll through and impress in his portfolio. After you hit enter, it’s a joy to browse through and see some really nice examples of different types of graphical work and interactive design.
† podcast of the week
The Airborne audio agency selects a special audio production each week. This time it’s ‘Delicious Ways to Feel Better’ created by UK food influencer Ella Mills.
Influencers with their own podcast, that’s not necessarily a unique concept. Pundits, gurus, celebrities, or other celebrities – having a podcast is as natural in some circles as an Instagram account. With such a huge range, it’s no wonder the quality and underlying strategy differ a bit, with ‘Delicious Ways to Feel Better’ standing out in that regard. This podcast was created by British food influencer Ella Mills. About 10 years ago, she founded the website ‘Delicious Ella’, where she wrote about plant-based food and health. The reason for this was a medical condition that forced her to review her lifestyle. Since then, the website has grown into a brand that the average publisher would lick their fingers: recipes, an app, products, cookbooks, a restaurant, and here it comes, a podcast. Delicious Ella is especially impressive because of the way all the resources reinforce each other. The individual role and function of each resource, including the podcast, has been clearly considered. For example, where the site focuses more practically on cooking, the podcast offers background and depth. And that year after year and structurally. Not surprisingly, the podcast has now been listened to, according to Ella, more than 10 million times.
You can listen to “Delicious Ways to Feel Better” with this handy playlist on Spotify. Where you can also find all the other Podcasts of the week.
Until next week!
The news of the week in Clubhouse
Fresh out of the oven and still warm. The written version now also in audio. Join us for your mental breakfast and start the dialogue. Almost every Sunday at 9:00 am in the Clubhouse. Directed by Sylvie Verbiest. Jeroen de Bakker as table knight. And this week no column talked about Tino Stuij. But next week in a long performance.