Zuckerberg’s meta-empire will be difficult to establish

Bert-Marievoet

Crypto and metaverse expert and co-founder Moonbag Capital

Mark Zuckerberg’s Meta wanted to be the first major tech giant to lay claim to the metaverse, but that setup doesn’t stand a chance. The vision of web3 companies like Yuga Labs has much wider support among early adopters, an absolute necessity for the general public to get on board later.

Late last year, Mark Zuckerberg caused a stir in the social media landscape with the announcement that he would be changing the name of Facebook to Meta. A direct reference and, above all, a claim to the metaverse, which everyone has been talking about for several months.



The pattern that the Web3 companies are building goes against the revenue models of the GAFA giants that have grown on the shoulders of users.

Zuckerberg’s post has raised a lot of suspicion in the blockchain industry, as the entire development of web3 is based on a fundamental current of resistance to the omnipotence of big technology. Given that it became clear last week that Meta wants to earn up to 47.5 percent commission on every sale of virtual assets in ‘its’ Horizon Worlds metaverse, that mistrust seems well founded.

Companies like Facebook have grown rich by building an intelligent model from the collection of data from their users. In doing so, they have created social features that they sell to brands and businesses. Your business model can only prosper if a network effect is created by using your services. The bottom line is that the platform becomes more useful as more people use it.

The essence

  • The author
  • Bert Marievoet is a crypto and metaverse expert and co-founder of Moonbag Capital.
  • the case
  • Mark Zuckerberg’s Meta wanted to be the first major tech giant to lay claim to the metaverse.
  • The conclusion
  • That setup doesn’t stand a chance. The vision of web3 companies like Yuga Labs has much broader support among early adopters, and that’s an absolute must to get the general public involved later on.

A Facebook post that goes viral and is shared millions of times naturally makes Facebook a stronger platform. But what about the creator and creator of that post? He may have worked hard for a week on the video, which generated many likes, shares, and therefore views when it was posted, without receiving any compensation from Facebook in return.

By the way, neither you nor I receive compensation for watching those videos or for the time we spend with friends on social networks. The value that users add to those platforms is repaid in free use, whether as a passive consumer or an active creator.

handful of developers

The pattern that the Web3 companies are building goes against the revenue models of the GAFA giants that have grown on the shoulders of users. Blockchains make it possible to create fabulously efficient equivalent or even superior platforms. With a handful of developers, it creates a platform that uses the most secure technology, because it is decentralized, which also creates an automatic link to the virtual currencies (cryptocurrencies) that will be accepted in that ecosystem.



This is the true revolution of web3 organizations: everyone who brings (added) value can also be compensated according to their contribution.

However, the real (r)evolution lies in the way web3 organizations value their stakeholders: each person involved who brings (added) value can also be compensated based on their contribution. This is done on virtual tokens, let’s say actions, of the project. When web3 companies build experiences in their metaverses that are powered by blockchain technology, they reimburse users for their contribution: for their time as a user or for their own creations. You can already see today that the rise of the play-to-win concept, in which players are compensated for their play time, is making classic game developers like Epic, known for ‘Fortnite’, particularly nervous.

Yuga Labs, the company behind Bored Ape Yacht Club, will launch the first phase of its Otherside metaverse this month. Firstly, the owners of the Bored Ape NFTs will receive a plot of land, and in a second phase, the general public will also be able to purchase some virtual square meters. The contrast between the vision and elaboration of Yuga Labs (web3) versus Meta (web2.0) could not be greater. The property title of a piece of land on the Other Side grants the owner full rights, including the exploitation of the business that he wishes to develop there.



Meta’s Horizon will become a virtual fortress, where you, as a user, can never become the owner of the land, and where opportunities for independent entrepreneurship are also frustrated.

Creative entrepreneurs who, for example, want to set up a virtual museum of modern art or a store with digital sneakers, can do it on their own without asking Yuga Labs for permission. 2.5 percent commission.

Meta Horizon, on the other hand, will become a virtual fortress, where you as a user can never become the owner of the land and where opportunities for independent entrepreneurship are also frustrated. If you want to sell a trendy sweater, you’ll have just over half left over, before taxes. This is especially noteworthy because in the run-up to his metaverse ambitions, Zuckerberg dared to denounce Apple’s 30 percent commission model.

Those events seem to announce the chronicle of the death foretold of the Zuckerberg empire. Not only does it kick the early adopters and builders of the new Internet in the shins, but the younger generation of users it is targeting will quickly understand which platform offers them the most value.

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