The business expands with the great women of the platform and the European and Latin American markets
HyperX signs Dignitas player EMUHLEET as latest ambassador
the AngelsY April 15, 2022 /PRNewswire/- HyperXLThe gaming division of HP, Inc. today announced sponsorship and an expanded relationship with New Meta Entertainment, Inc (NME), the gaming and entertainment organization, including esports vertical Dignitas and new women for the Raidiant gaming media platform. HyperX has partnered since 2013, supporting Dignitas esports players and content creators as an Official Terminal Partner and will continue to play this role under the expanded agreement. Expanding on the company’s initiatives to promote female gamers, HyperX has also become the official peripheral partner of Raidian, with a significant focus on desktop microphones and support for Raidian creator activations.
HyperX has also signed on Dignitas pro player Emmalee Garrido, better known as “EMUHLEET”, as HyperX’s latest hero. EMUHLEET joins a strong roster of global sports ambassadors and esports influencers. As the newest member of the HyperX family, EMOHLEET joins the HyperX Heroes community and will participate in various marketing programs and activities and receive HyperX Heroes therapy. As a member of the Raidiant community, she will work with HyperX to inspire, educate and showcase female gamers to support a stronger women-inspired community.
One of the cornerstones of HyperX and Dignitas’ business is the popular ‘HyperX Voice Comms’ content series, which will resume production in 2022. The series pulls back the curtain on fans getting a front-seat experience through communications. in the game during league matches. HyperX and Dignitas together showcase cultural and gaming memes, highlighting personalities from competitive Dignitas teams and influential content creators. HyperX and Dignitas will continue to jointly deliver unique and whimsical promotional videos to showcase HyperX’s flagship product lines. with the creators of ArgentinaY AustriaY BrazilY GermanyY JordanY HollandY Swedenand the United KingdomDignitas will highlight its diverse talent presence through HyperX-focused activations and broadcasts.
Demonstrating the relationship between high-end peripheral products and gaming performance, Dignitas and HyperX will also continue to provide documentary evidence from the Dignitas.gg website. Since 2003, Dignitas has long been a destination for players to improve their game, with hundreds of thousands of visits per month. These items serve as a destination for fans to discover the HyperX products their favorite gamers and creators use to compete and stream.
Raidiant, which launched in late 2021 as the Women in NME esports and gaming platform, will partner with HyperX and Dignitas to collaborate on a Skateboarding Crossover event that will activate all three brands on the site. Activations include women’s skating, games, as well as competition opportunities, Instagram moments, and a meet and greet to cross paths with the greater women’s skating and gaming community at the Angels room.
“HyperX has partnered with Dignitas for over nine years and is proud not only to renew our sponsorship and add EMUHLEET to the HyperX family, but also to work closely with Raidiant to enhance the voices and activities of women around the world. to help elevate the gaming community,” Stephanie Winkler, director of marketing, HyperX. “HyperX continues to provide great products to the gaming community and is committed to supporting a strong and healthy environment for all gamers.”
“Over the years, HyperX has helped us set the bar for high-level performance through its products. As we have evolved as an organization, HyperX has also continued to innovate.” john throws, Senior Vice President of Partnerships, New Meta Entertainment. “We are proud and honored to continue working with this established brand and partner in expanding these opportunities and resources for the many women who interact with the Raidiant platform. Together we will set our sights on building a brighter future for esports. †
“It is truly an honor to have the title of HyperX Hero alongside so many of the most inspiring and talented characters in gaming,” said Emmalee “EMUHLEET” Garrido. “As a nurse turned world champion, I am so excited to combine my love of gaming with my calling in life to serve others. Through the HyperX Heroes initiative, I aspire to use this platform to inspire other gamers who want to compete and gain confidence knowing they belong in the industry.”
As a HyperX brand ambassador, EMUHLEET joins a group of internationally recognized talent, including social influencers. Bella Burkesoccer player JuJu Smith-Schuster, basketball players Gordon Hayward Y ariel powerstennis player Daniel Medvedeveice hockey player Philip Forsberginternational soccer player Dele Alli, professional racing driver Sage Karamskateboard mine stessand more than 25 of the world’s top broadcasters and influencers in the HyperX family.
To enjoy upcoming Dignitas content from HyperX, fans can subscribe to YouTube.com/Dignitas and visit Dignitas.gg and radiant.gg.
For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer, and the company is known for offering products that deliver superior comfort, aesthetics, performance and reliability. Under the banner “WE ARE ALL GAMERS,” HyperX headsets, keyboards, mice, USB microphones and console accessories are the choice of casual gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts and overclockers. from all over the world because they meet the most stringent requirements. product requirements. specs and customization With best-in-class components. For more information, visit: www.hyperx.com.
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Editor’s Note: For more information or executive interviews, contact: Mark Tikonovhp inc. 17600 Nieuwe Hoopstraat, Fountain Valley, California USA 92708, 714-438-2791 (audio) or [email protected]† Press photos can be found in the press room here.
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