Thanks to digital technology, time is compressed, he said in Metaguide number 5. This catapults us into the future. What was planned for 2030 has already been realized. This is why the Metaverse is suddenly getting so much attention. The interesting thing about the Metaverse is that it is not a virtual world, but innumerable worlds connected to each other. The idea is that you can move from one world to another without friction, including all your digital assets.
In the metaverse there are therefore several realities, several realities side by side. who each in turn natural because they stimulate all our senses. He is a immersive environment, an environment in which you can completely immerse yourself and lose yourself. This is why Zuckerberg speaks of the “incarnation of the Internet”. You no longer navigate from one web page to another, but you move your digital alter-ego from one place to another, you navigate from one reality to another reality. In his new book Reality+, Australian philosopher of consciousness David Chalmers claims that virtual reality is as real as our physical reality and that there is every chance that in the future we will value virtual reality much more than real life.
As Menno van Doorn, Thijs Pepping, and I describe in our book Real Nep, we went from post-truth disgusting Post-Reality† It is a world in which reality and fiction are intertwined and in which the real and the false are no longer distinguished. It is a reality in which fake news, deep fakes and conspiracy theories abound (see also: Metaguide #3). But it is also a reality in which new media make possible new stories of great scope and connection. Recovery stories that our society so desperately needs.
For the past two years, Sander Duivestein has been hiding in the world of deepfakes, fake news, conspiracy theories, influencers, virtual personas, Gen Z, memes, cryptocurrencies, NFTs, Web 3.0, virtual reality and the metaverse. This resulted in the book really fake outlining how the fake and the real are intertwined and how the fake might be worth more than the real. At De Metagids, he refers weekly to Marketingfacts about the impact of the Metaverse on our economy and society.
So this week’s meta-guide is about what “reality” really is. What does it mean if the metaverse makes possible all sorts of new realities that we’d rather spend our time in than the real world?
- Enter the metaverse. This sentence caught my attention: “The Metaverse represents the latest battle between human freedom and the limitations of reality. It could also become a battle to define reality itself.” So the metaverse is a battle for reality.† A statement with which I totally agree. I previously wrote about the assault on the Capitol: “We did not witness a civil unrest, but a crisis of realityof the First Reality War, in which an alternative reality manufactured on the internet (electoral fiction) collided with offline reality.” We have learned from social media that lies spread faster than the truth. Filter bubbles become alternate realities in the metaverse that appear real. How can people be convinced that they are wrong if they live in a completely different reality?
- reality surfing “The metaverse will do for reality what the web did for information: give us so many options that we don’t have to experience any of them very deeply. We will be able to navigate in reality, getting out of a reality whenever it becomes too “heavy”, as the hippies used to say. This article was written by Nicholas Carr. Author of the classic Het Shalde, in which he explains what the internet does to our brains. “Google makes us dumber?” was the question he was asking himself at the time of writing this book. He now he has written several articles on the Metaverse. This is the most recent article by him. And again he is very worried. He wonders not only if we can still think “deeply”, but also if we still dare to face reality. Isn’t it much easier to run away to another reality if you don’t like reality?
- Facebook’s patents reveal how it intends to profit from the metaverse. †Pupil movements, body postures and nose scrunching are among the glimpses of human expression Meta wants to collect to build its metaverse, according to an analysis of dozens of patents recently awarded to Facebook’s parent company. […] The goal is to create 3xD replicas of people, places and things, so hyper-realistic and tactile that they are indistinguishable from the real thing, and then intermediate any range of services. † † In truth, they are undertaking a global human cloning program. […] The patents indicate how Meta could deliver ads in its immersive world that are even more personalized than is possible within its existing web-based products.” The British financial newspaper Financial Times investigated the many patents that Meta, the old Facebook, has applied for. They are all patents that make it possible to track and trace our digital counterpart, our digital clone, with the utmost precision. The idea is that this digital copy knows much more about us than our current data now provides, so that Meta can serve us even better (digital) ads. Do we want to live in such a reality?
- NFT Group buys a copy of Dune for €2.66 million, believing it gives them the copyright. The Metaverse also blinds. For many, large amounts of money suddenly appear on the horizon and this means that people can no longer always think clearly. The same goes for the people behind SpiceDAO, a decentralized autonomous organization in which participants invested their money in buying a storyboard for director Alejandro Jodorowksy’s film adaptation Dune. Cryptocurrency fans thought they had bought the rights to make an animated Dune series. not so Time for a reality check…
- Last week a video went viral on Twitter drawing attention to a rave party in the Decentraland Metaverse. People wondered if this is the reality that Silicon Valley envisions.