Anna Roos van Wijngaarden visited Metaverse Fashion Week

Anna Roos van Wijngaarden

Carrie Bradshaw once said, “I like to have my money where I can see it…hanging in my closet.” A legit point, you want value for money. But according to the latter digital fashion trend, the future is virtual; your physical closet remains empty. What should we do with this? I couldn’t ask Carrie. That’s why I did my own research and at the end of March I found myself in Decentraland at the first ever Metaverse Fashion Week (MVFW).

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metaverse fashion week

Like any fashion journalist just before fashion week, I start my journey by deciding the schedule. There are five main rooms in the ‘Decentraland’ online environment where all the speakers, fashion shows, parties and exhibitions take place. Famous names include Dolce & Gabbana, Phillipp Plein, Etro, and Tommy Hilfiger. I have a plan, hot coffee and I feel like before my exam. corporate finance: Nervous and proud to venture into this.

“I feel a bit like before my corporate finance exam: nervous and proud”

A new world of fashion

I connect with myself crypto wallet – I pre-installed it. I style my avatar as much as I can with the limited wardrobe full of average fashion pixelated items. The process is suspiciously similar. The Sims From the past. The tone is set with a virtual set for the Japanese fashion scene, a personal touch from MVFW project leader Takayuki Suzuki. I navigate to -117,-35, there is MetaTokyo. An upbeat techno tune is used. The virtual pop-up museum houses a collection of photos of the famous Amiaya twins in Japanese fashion brands such as Balmung, Doublet and United Tokyo. After MVFW, they will be sold as NFTs on OpenSea along with a collection of matching digital clothing.

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virtual party

Amidst all the awkward questions from visitors (“how do I jump up and down?”), one enthusiast is blocked by caps: “They all jump to -72, -16. Party at the Cash Gallery!† Outside group pressure I follow the herd. Suddenly I’m wearing green wings and a cute flying robot tells me I’m pretty. sole or somersaults to add to the party atmosphere. A ‘real’ DJ does his thing in a floating webcam image.

anna rose ofvines metaverse fashion week

Anna Roos van Wijngaarden

anna rose ofvines metaverse fashion week

Anna Roos van Wijngaarden

I’m stuck in lolita brand Soufflesong’s pop-up shop, but I manage to teleport my avatar to the Luxury District (-100,-18), a space inspired by Avenue Montaigne in Paris. I don’t see exactly the latter, but the catwalk is quite spectacular. Dolce & Gabbana shows its first there digital only collection ever. Around 7:20 pm, the first ‘model’, a green feline, steps out of a giant lotus onto the catwalk. Twenty flies in fifteen minutes metaverse wearables through the air with flips and other stunts. I mock smoker silhouettes, logos, wide sleeves and a clear nod to the digital in terms of prints.

Right before the Tommy Hillfiger show, I’m poking around the Boson Portal. Look, look, don’t buy from Giuseppe Zanotti. I have a thing for green fluffy Bucket Hat, for sale for 0.015 ETH, but unfortunately already Exhausted† A pair of poison green Cobra sneakers are still for sale. it’s a call digital twin, which means that the physical copy is also available. Etro takes an even more family-friendly approach: the Liquid Paisley Capsule collection is presented on the same online catwalk, but the clothes can only be purchased in person.

Indistinguishable from the real

Two days on the road and pretty intimidated by the Metaverse. There are four floors of exhibits in Crypto Valley and all the way there are leading speakers on the future of digital. I try in vain to start the elevator. Developer xZeusx sees how I keep walking around like crazy and comes to my rescue. In fact, he hates me so much that he sets me free. wearable I want to send! If I do “my” wallet address can pass through Discord.” My bourgeois counteroffer is e-mail, and I question it immediately there.

Zeus: ‘Since technological development is growing exponentially, the Metaverse will eventually become indistinguishable from reality as we know it. Soon there will be digital fashion apps in 3D worlds like Decentraland and The Sandbox, for every situation you can imagine.’

‘The metaverse will eventually become indistinguishable from reality’

It is true that the virtual museum fascinates me immensely. An intriguing mix of wearable technology and digital art (including Marjan Moghaddam, Francine Metagolden) has been carefully composed in a purple interior. About him fashion of the future I admire the designs of AVAVAV, Krista Kim and Assaf Reeb. I enter a portal above. Uptown Girl it unfolds and I am standing in a black room with a dress on private display in front of me that I can buy immediately. He is from Gulnara Gulia. At the top there is a mini exhibition of the Vogue Foundation to admire. There are black signs with QR codes on the wall”Advertise in the digital world† Another QR code takes me to the ‘Rather be‘ AR filter. Let’s try it: I look like a Billie Eilish-esque liquid.

The future?

Believing in progress is easy. I also see that a tester update like the Nike Fit app or immersive online sales experiences how we ferragamos house of gifts be a cool move. However, the final replacement of brick and mortar go shopping in paris digital only my fashion heart one step too far. If I meet Anna Wintour at The Sandbox, we’ll keep talking.

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