About the manufacturing process, the archetypes and the artifact: New nuances in the game between the fake and the real
Last Thursday night I was invited to an event by AI artist Jeroen van der Most. They were waiting for me along with 15 others at 20:00 in a small NFT museum in Amsterdam. The speakers were Jeroen and journalist Lex Boon. Together they had a fantastic story to tell. What happened?
Last year, Van der Most learned that an Arab princess had bought a painting of his, “The Night of the Diriyah Stars,” for €3.2 million (the image above is a Van Gogh, by the way, but they had already seen it).
Photo: Jeroen van der Most – Sander Duivestein
However, there were two problems: he had never received the money, nor had he painted the painting. To find out exactly what was going on, he enlisted the help of Boon and, after a long search, they went together to Saudi Arabia to have the painting in question signed by Jeroen at the end of their trip. .
For the past two years, Sander Duivestein has been hiding in the world of deepfakes, fake news, conspiracy theories, influencers, virtual personas, Gen Z, memes, cryptocurrencies, NFTs, Web 3.0, virtual reality and the metaverse. This resulted in the book really fake outlining how the fake and the real are intertwined and how the fake might be worth more than the real. At De Metagids, he refers weekly to Marketingfacts about the impact of the Metaverse on our economy and society.
If you want to know the full story, I recommend reading Lex’s article “How an artist from Amsterdam looks for ‘his’ painting, which he never painted” in Saudi Arabia. Highly recommended, reads like an exciting children’s book!
The reason I am now writing about Jeroen’s story is because there is a good connection to the EchtNep movement. In the article “The paradox of authenticity” I already talked about the work of the Italian information philosopher Luciano Floridi.
In his article ‘Artificial intelligence, deepfakes and a future of ectypes’ he explains how to deduce if something is original or authentic. Look at the original source, the archetype, the manufacturing process, which may or may not be authentic, and the end result, the artifact. In the article he introduces an ectype, a copy that has a special relationship with the source (the origin of its creation, or the archetype). Floridi’s prediction is that different forms of ectypes will emerge in the near future and with them new nuances in the game between the fake and the real.
With the change in attitude of the public, the buyer, the viewer, the consumer and the viewer, new forms will undoubtedly emerge. “The Diriyah Star Night” is one of those new forms. Jeroen is not the original source, but there is an authentic manufacturing process (the painting was painted in Vincent van Gogh’s characteristic style), but the end result is fake. However, by signing the fake painting, Jeroen has labeled the painting authentic. Therefore, the figure below, from the Real Fake book, needs to be extended with an additional step, with a new type of ectype.
Image: Ectype and manufacturing process – Real Nep – Menno van Doorn, Sander Duivestein, Thijs Pepping.
Jeroen himself thinks everything is fantastic. He thinks it would be great if more paintings appeared in the future, which were not created by him, but are attributed to him. If he also has a thick sandwich left over, of course that would be fantastic…
The media that colored the metaverse even more this week are the following:
1. Twitter is 9.2% of Elon Musk
Elon Musk has amassed a 9.2% stake in the social network Twitter. † “It is unknown what Musk intends to do with the shares. It is noteworthy that a week and a half ago he criticized Twitter’s policy. The platform would not offer enough space for freedom of expression. Musk said he was “seriously thinking” about “establishing his own alternative.” Of course, this can never go wrong. A billionaire indulging in a new toy in the form of one of the world’s largest social media channels.
2. Zelensky deepfake is a warning to corporate America
The Zelensky deepfake is a warning to corporate America. – In Metagids #14 I wrote about Zelensky and Putin deepfakes circulating on the internet: “Deepfakes are an offensive weapon in information warfare”† According to the author of this opinion piece, deepfakes are not only a threat to governments, but also to businesses. They can be used to confuse customers, partners, and employees, and to damage brands and stock listings. Therefore, companies must prepare for the next wave of deepfakes. For example, is there already an emergency scenario in place when the CEO is guilty of transgressive behavior in a deepfake?
3. First Amazonian Union
How Chris Smalls started the first Amazon union. Interesting observations about Generation Z. “Generation Z is more eager to join a union. More eager than millennials. […] Generation Z dares to make more demands”† The way they founded a union and managed to mobilize their supporters also speaks volumes: “Smalls and his fellow organizers were cool and friendly, fighting the Amazon beast, furious against the Bezos machine. They made the union fun, posting pro-union TikTok messages, hosting picnics and parties, and handing out free pizzas at the warehouse.†s break room.” hour Hans Schnitzler.
4. The most expensive Pokémon card in the world
Influencer Logan Paul carries the most expensive Pokémon card in the world. Logan Paul paid six million dollars for one of the rarest Pokémon cards in existence. Why? “Because the Internet and speculators have destroyed reality.” This phrase immediately caught my attention. In a world where the physical and the digital, reality and fiction, the original and the copy, the real and the false, intertwine, what does value or valuable mean?
5. Water Cup Challenge
The Water Cup Challenge – A new internet challenge, harder than Jenga. Have you already done the challenge?
This is much harder than Jenga pic.twitter.com/RCUdzVcTKJ
— Wu-Tang is for children (@WUTangKids) April 2, 2022