Freelancers see gold in the metaverse

• Almost 1 in 3 expect to benefit from the rapid growth of the NFT market
• Gaming-related services grow 21 percent in one year

Freelancers are changing their field of work towards the metaverse, the three-dimensional virtual world and other technological trends, such as non-fungible tokens (NFT). This follows from research conducted by the freelance platform Fiverr among more than a thousand Dutch freelancers working in business services. Thirty percent of them are currently learning skills to take advantage of opportunities in the metaverse. Nearly a third of freelancers see NFTs as a high-growth market.

“The speed with which freelancers adapt to emerging trends is admirable,” said Peggy de Lange, Fiverr’s head of international growth. “Even though the so-called metaverse is still relatively new and Web3 and augmented reality still sound pretty abstract to many, freelancers are already fully active in that market.”

That there is a market for this is evidenced by the increased demand for such services on Fiverr. In one year, the number of searches for the word ‘NFT’ increased by 875% worldwide. In the last year, there was also a lot more searching for terms like ‘virtual reality’ or ‘augmented reality’. And not only has the demand for services in the field of virtual reality increased, there is also a good chance that the supply of such services will increase in the future. For example, almost a third of freelancers in the survey see opportunities to integrate augmented reality and virtual reality (plus) into their work.

fall behind great concern
Nearly half of freelancers surveyed currently feel that they need to further develop their services to meet market demand. A third indicate that they currently worry that they will not be able to keep up with developments. Nearly 40 percent are concerned that their current skills are becoming outdated. “The rapid changes in the market also mean that freelancers feel they are being left behind. This means that they do everything they can to keep up,” says De Lange.

Competition in the virtual and real world
The virtual world of gaming also offers a new revenue model for freelancers. Last year, the number of searches for gaming-related services increased by 21 percent. The number of requests for help promoting Twitch channels increased by nearly 120 percent, making it one of the fastest-scaling searches in the Netherlands. “More and more gamers are discovering the revenue model of game streaming on platforms like Twitch, where more streams generate more revenue,” says De Lange. “This results in fierce competition on these types of platforms. So gamers look for ways to stand out, and then they hire freelancers to help them.”

Another popular service is the virtual identity design of the players. De Lange: “Gamers seem increasingly concerned with how they look in-game and apparently need help from freelancers with this. For example, think about designing avatars or outfits that players wear in the game.”

About Fiverr
Fiverr’s mission is to change the way the world works together. Since 2010, the platform has been at the forefront of shaping the future of work by connecting businesses large and small with skilled freelancers offering digital services in more than 500 categories across nine categories including graphic design, digital marketing, programming, video and animation. . In the twelve months to June 30, 2021, four million customers in more than 160 countries purchased a wide range of freelance services. Read more about the future of work at fiverr.nl, our blog and follow us on Facebook, Twitter and Instagram.

This article is a sent message and is not the responsibility of the editors.

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